Century Features.com - Established 1953
SPORTS ODDITIES. TIMELESS WISDOM. DECORATING TIPS. INTERESTING FACTS.
Columns
Subscribers
Testimonials
Pricing
Contact Us
Order
Spotlight Button
Subscriber In The Spotlight...
September 21, 1994

Trivia King Never Tires

I Bet You Didn't Know
Interesting Facts
Calling All Homemakers
Thoughts For the Week
Bill Dorchak

Bill Dorchak

Who knows more trivia than Jeopardy’s Alex Trebek and works right here in Tuscola County?

Bill Dorchak of Caro Tire Company has been stumping readers of Tuscola County Advertiser for the past 20 years.

Tidbits of information have appeared each week in his Caro business advertisement.

Dorchak, who bought the tire business 20 years ago from Fred Herbert, decided the unique ad might bring in business.

According to Dorchak, a Pittsburgh advertising agency representative stopped in for a visit and convinced him it would work.

The trivia wasn’t always as popular as it is today, however. “After the first year, not one person acknowledged the ad,” Dorchak said. “I told the salesman I didn’t think it was working out.”

The salesman talked Dorchak into continuing with the advertisement and it’s been running ever since.

“They just renew it every year and I just keep paying,” he added.

Dorchak said customers have commented on the “interesting facts” and added that he has no interest in stopping the ad anytime soon.

In the future, sports fans may also witness witty words of wisdom.

“I’m thinking about switching it (to sports trivia) or having a couple months of each,” Dorchak added.

are columns available in my town? are columns available in my town?
check out some samples... check out some samples...
how do they work? how do they work?
who is using the Century Features? who is using the Century Features?
advertising 101 about us

Order Your Column Today!

Email or Fax the completed order form to:
1.412.481.0158 or mail to attn:

Century Features
313 East Carson Street
Suite 100
Pittsburgh PA 15219

If you have any questions,
please call John Seekings,
Century Features,
1.800.633.3082

get 10% off when you subscribe online at centuryfeatures.com


Copyright 2004 - Century Features.com
home | columns | subscribers | testimonials | pricing | contact us | order | email us

Contact: Century Features | 313 East Carson Street | Suite 100 | Pittsburgh, PA 15219 | 412.481.5595 phone | 412.481.0158 fax | email us